Eén op de drie internetgebruikers geeft aan dat online sociale netwerken hun aankoopbeslissingen beïnvloeden. In maart 2007 meldt JupiterResearch dat 48% van online marketeers sociale internet netwerken zal inzetten als marketinginstrument. In april presenteerde iProspect’s Social Networking User Behavior Study nogal interessante resultaten. Amazon heeft de meeste invloed. Zo’n 28% van die “1 op de 3” . 
———————————————————————————————————— “GLIMPSES of tomorrow“- mostly interesting and comprehensive UK project Compiled by Dr. Michael Moynagh at Templeton College, Oxford. GLIMPSES is project managed by Richard Worsley
- Where have we come from?
- Where are we going the next 20 years?
- What are the implications?
Topics are grouped under the following headings:
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According to Metatale - (Benelux):
- The power of traditional advertising media is deminishing (TV-ads, outdoor media etc.).
- Exponential growth of media channels is evoluating from mass to niches.
- Deminishing trust in experts, brands and advertising shifts to trust in your peers.
- Mass media attention is shifting from traditional media towards internet..
Advertising budgets are shifting in favour of online social media, like blogmarketing, viral marketing, online pr and searchengine optimalisation.
